There’s nothing like growing your social media audience. After all, if you can get more people engaged with your brand, then you’re increasing your chances of getting your amazing content in front of them. And if your content is world class – which I’m pretty sure it is – then, before you know it, you’ll be clearing up in the conversion stakes.
However, it’s not just about the number of conversions that increased follower numbers can benefit. It’s also a sure sign of authority.
For example, say you have two rival Twitter accounts which concentrate on financial advice, one has 60 followers and one has 127,000 followers – which one do you think people are going to feel has more authority and knows what they’re talking about? That’s right, the one with stratospheric follower numbers.
Unfortunately, though, follower numbers aren’t always a genuine sign of credibility. In fact, it’s very easy to deceive people as fake followers can easily be purchased at a low cost and very quickly. Let’s a take a look at why you should not buy fake followers.
Why Do People Buy Fake Followers?
It’s estimated that around 2.34 billion people on the planet use social media, so whilst this offers an astounding audience to engage with, it also means that it’s very difficult to stand out.
And, sometimes, no matter how fantastic your content is, it may come to nothing being such a small drop in a huge ocean. Not only does this hurt your chances of increasing conversions, but it also creates doubts about your authority. After all, surely the guy with 200,000 followers is going to be offering more value, right?
This creates a lot of pressure to succeed and many social media users feel as though they have no option, but to supplement their content with fake followers. Thanks to the competitive nature of social media, it’s now becoming increasingly common to view buying fake followers as a necessary evil to stay afloat.
And, you know what? It’s very difficult to stick to your principles of saying you will not buy fake followers when you realize how easy it is.
How Do You Buy Fake Followers?
Although the thought of buying fake followers conjures up images of brown envelopes packed full of cash being exchanged on dark street corners, it couldn’t be further from the truth.
Much like every service you can think of in the modern age, all you have to do is head to Google and type in “buy social media followers” to be presented with nearly 19 million results on this topic. This indicates that there’s a huge demand for services such as BuyFansMedia, FollowersAndLikes4U and SocialShop.
Just how expensive is it to purchase all these fake followers, though? Surely it can’t be cheap if it’s going to give you that competitive edge? Well, the truth is that it’s pretty damn cheap! Let’s take a look at buying fake Twitter followers through BuyFansMedia:
- Buy 5,000 followers – $10
- Buy 20,000 followers – $40
- Buy 50,000 followers – $99
- Buy 100,000 followers – $199
And, when it comes to a marketing budget, those figures are ridiculously low for the apparent indicator of authority they could generate for your Twitter account. However, follower numbers aren’t everything and one of the main reasons that you should not buy fake followers is that it deceives not just your audience, but also yourself.
The Problems with Buying Fake Followers
It may feel fantastic seeing your follower numbers skyrocket, but you’ll soon discover that fake followers are more trouble than they’re worth. Let’s take a look at some of the main problems you can experience:
1. Fake Followers are Easily Detected
There are a number of telltale signs that can highlight fake followers such as account inactivity and followers to friends ratios. This allows audits to be carried out on social media accounts to identify genuine and fake followers. A good example of this is TwitterAudit and if we run a quick check on Google’s twitter account we find the following:
Now, I’m not saying that Google has paid for over 8 million followers, it’s more than likely that Google just attracts a lot of bots due to its large number of real followers. However, it does provide an insight into how easy it is to quickly identify fake followers. And nothing will dent your brand’s credibility more than the desperation that buying fake followers hints at.
2. The Hidden Catch of Spamming
Spam is a very dirty word on the internet and is considered a morally dubious activity to engage in, so most people steer well clear of this practice. However, many services which provide fake followers do so on the proviso that they can post advertising messages through your social media accounts.
Again, this smacks of a lack of professionalism as your brand will see its reputation being if it acts as a mouthpiece for third party advertising. And, if this happens on a regular basis, you’ll soon discover that your genuine followers start hitting that unfollow button…
3. Fake Followers = Lack of Engagement
Let’s be brutally honest, fake followers don’t give a damn about what you’re trying to promote. Okay, this may seem acceptable if you’re purely trying to boost your follower numbers, but it actually has a negative impact on your engagement rate.
Say, for example, you’ve got a total of 80,000 followers, if you post up a piece of great content then you would expect a decent amount of shares. However, if 79,900 of those followers are fake then you’re going to receive very few likes, shares, retweets etc and people will begin to question the quality of your content and sites such as Facebook actually factor this into their ranking algorithms.
4. Fake Followers Get Deleted
As this blogger found on Instagram, the powers behind social media routinely delete huge numbers of fake followers. Not only does this mean your hard earned dollars go down the drain, your number of followers plummets and this leads to people questioning why you’ve experienced such a massive drop.
Concentrate on Genuine Followers
My advice to anyone getting started on social media is that you should not buy fake followers. Sure, it can act as a temporary ego boost, but there are too many negative effects attached such as a lack of integrity which ultimately mean that fake followers are a waste of money.
If you genuinely want to grow your followers then you should put your wallet away and concentrate on writing unique content. This still remains the best way to engage viewers and ensure that your content is shared across social media. And, when this happens, you’ll discover that the organic rise in followers you receive is much more beneficial.Share this....